Bad Bunny
El Apagón
A critical exploration of El Apagón — the song, the music video, and the documentary Aquí Vive Gente — as a cultural intervention exposing energy injustice, gentrification, and the lived realities of Puerto Rico.
A critical exploration of El Apagón — the song, the music video, and the documentary Aquí Vive Gente — as a cultural intervention exposing energy injustice, gentrification, and the lived realities of Puerto Rico.
A critical exploration of El Apagón — the song, the music video, and the documentary Aquí Vive Gente — as a cultural intervention exposing energy injustice, gentrification, and the lived realities of Puerto Rico.
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On September 16, 2022, Puerto Rican artist Bad Bunny released El Apagón, a track from his album Un Verano Sin Ti. While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
On September 16, 2022, Puerto Rican artist Bad Bunny released El Apagón, a track from his album Un Verano Sin Ti. While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
On September 16, 2022, Puerto Rican artist Bad Bunny released El Apagón, a track from his album Un Verano Sin Ti. While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
UN PROBLEMA CABRON
Puerto Rico is facing a serious and persistent energy crisis that undermines the well-being of its communities and the island’s economic stability. In recent years, the territory’s electrical grid has repeatedly failed, resulting in island-wide blackouts that leave millions of residents without power and essential services. In one major outage, more than 1.4 million people lost electricity, and hundreds of thousands lost access to water as pumping systems stopped functioning.
Puerto Rico is facing a serious and persistent energy crisis that undermines the well-being of its communities and the island’s economic stability. In recent years, the territory’s electrical grid has repeatedly failed, resulting in island-wide blackouts that leave millions of residents without power and essential services. In one major outage, more than 1.4 million people lost electricity, and hundreds of thousands lost access to water as pumping systems stopped functioning.
Puerto Rico is facing a serious and persistent energy crisis that undermines the well-being of its communities and the island’s economic stability. In recent years, the territory’s electrical grid has repeatedly failed, resulting in island-wide blackouts that leave millions of residents without power and essential services. In one major outage, more than 1.4 million people lost electricity, and hundreds of thousands lost access to water as pumping systems stopped functioning.
THE IDEA
Bad Bunny’s idea with El Apagón was to transform a song into a protest: exposing Puerto Rico’s blackouts as a symptom of colonial neglect and privatization, while the accompanying documentary amplifies real voices to defend the island’s right to power, land, and self-determination.
Bad Bunny’s idea with El Apagón was to transform a song into a protest: exposing Puerto Rico’s blackouts as a symptom of colonial neglect and privatization, while the accompanying documentary amplifies real voices to defend the island’s right to power, land, and self-determination.
Bad Bunny’s idea with El Apagón was to transform a song into a protest: exposing Puerto Rico’s blackouts as a symptom of colonial neglect and privatization, while the accompanying documentary amplifies real voices to defend the island’s right to power, land, and self-determination.
BEHIND THE SCENES
On September 16, 2022, Puerto Rican artist Bad Bunny released El Apagón, a track from his album Un Verano Sin Ti. While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
On September 16, 2022, Puerto Rican artist Bad Bunny released El Apagón, a track from his album Un Verano Sin Ti. While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
On September 16, 2022, Puerto Rican artist Bad Bunny released El Apagón, a track from his album Un Verano Sin Ti. While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
REPRODUCIR
Kacho’s voice
Kacho’s voice
Kacho’s voice
While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
While the title refers to the recurring power outages affecting the island, the song quickly emerged as something more: a protest, a declaration, and a cultural document.
A POWERFULL VISUAL STATEMENT
A POWERFULL VISUAL STATEMENT
A POWERFULL VISUAL STATEMENT
THE ROLLING STONES
IMPACTFUL
IMPACTFUL
IMPACTFUL
VICE
PUERTO RICO ESTÁ BIEN CABRÓN
PUERTO RICO ESTÁ BIEN CABRÓN
PUERTO RICO ESTÁ BIEN CABRÓN
BENITO
Credits
Credits
Credits
CORE
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directed by
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Reporting
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Juanes
loco de amore
Juanes
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Juanes
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